Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and analysing how you use our site. Cookies are widely used to make websites work more efficiently and to provide information to website owners about user behaviour.

Why We Use Cookies

We use cookies for several important purposes: to ensure our website functions properly and securely, to remember your preferences and settings, to analyse website performance and user behaviour, to improve our services and user experience, and to deliver relevant advertising and marketing content. Our use of cookies helps us understand how visitors interact with our website so we can continue to improve our analytics platform and services.

Types of Cookies We Use

We categorise our cookies into four main types, each serving different purposes:

Necessary Cookies

These cookies are essential for the basic functionality of our website and cannot be disabled. They enable core features such as security, network management, and accessibility. These cookies do not store any personally identifiable information and are always active when you visit our site.

Analytics Cookies

We use analytics cookies to understand how visitors use our website, which pages are most popular, and how users navigate through our content. This information helps us improve our website structure and content. We primarily use Google Analytics for this purpose, which provides us with valuable insights about user behaviour whilst respecting user privacy.

Functional Cookies

Functional cookies enhance your browsing experience by remembering your preferences and settings. These cookies remember choices you make (such as language preferences, region, or cookie consent choices) and provide enhanced, personalised features. Without these cookies, some website functionality may not be available.

Marketing Cookies

Marketing cookies are used to track visitors across websites and deliver more relevant advertising. We may use these cookies in conjunction with Google Ads to show you relevant advertisements about our analytics services on other websites. These cookies also help us measure the effectiveness of our advertising campaigns and improve our marketing efforts.

Cookie Details

Below is a detailed list of the specific cookies we use on our website:

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance our website functionality and analyse user behaviour. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about your visit, including pages viewed, time spent on the site, and how you arrived at our site. This information is used in aggregate form and does not identify individual users.

Google Ads

We use Google Ads to deliver targeted advertising about our analytics services. Google Ads cookies help us track conversions, measure campaign effectiveness, and show relevant advertisements to users who have previously visited our website.

Google Fonts

Our website uses Google Fonts to display text consistently across different devices and browsers. Google Fonts may set cookies to optimise font loading and improve website performance.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that our use of Google services respects your cookie preferences. When you adjust your cookie settings through our consent banner, these preferences are communicated to Google services, ensuring that tracking and advertising cookies are only used in accordance with your choices. This helps us comply with privacy regulations whilst still providing relevant services.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can access detailed cookie settings by clicking the "Customise" button, where you can enable or disable different categories of cookies according to your preferences.

Browser Settings

You can also control cookies through your web browser settings. Most browsers allow you to view, delete, and block cookies. However, please note that blocking certain cookies may impact your experience on our website and limit some functionality. Each browser has different methods for managing cookies, so please refer to your browser's help documentation for specific instructions.

Opt-Out Tools

For Google Analytics, you can install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected. For Google Ads, you can visit Google's Ad Settings page to control personalised advertising preferences.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. When we make changes, we will update the "last updated" date at the top of this policy and may notify users through our website or other communications. We encourage you to review this policy periodically to stay informed about our use of cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@zetatrixum.world or by post at zetatrixum Ltd, Triq it-Torri 46, St Julian's STJ 1333, Northern Harbour, Malta. Our team is happy to help you understand how we use cookies and assist with any privacy-related questions.